AROMA COFFEE

A new coffee brand, aiming to introduce an organic product, is committed to supporting farmers through fair trade initiatives. The project brief encompassed both the visual graphics and the packaging design.

I created several prototypes, including a pyramid shape, but ultimately determined that a conventional shape would be more effective for optimising shipping efficiency and simplifying production processes.

The incorporation of darker hues imparted a more premium look, while the minimalist design featuring coffee plant leaves and beans ensured that the product was easily identifiable to consumers.